Chapter 6

Chapter 5

Chapter 4

Chapter 3 - Strategic Initiative

1.     Supply Chain Management (SCM)

*Manage the info about supplier to maximize total supply chain effectiveness and profitability.

 -Lower the Supplier Power

-A firm can deals with many supplier as they like,

 they are not depend on one supplier.

-Decrease Buyer Power

 Choosing the best supplier that give cheapest price so

 the firm can promote the best price for their customer.

2.       Business Process Reengineering(BPR)

 *Analysis ad redesign of workflow.

 Ensure business are the best in class and decrease the

 customer complain.

 Eg.This process are taking the different path, such as an airplane

 Which ignore the road completely.

3       Customer Relationship Management (CRM)

*Increase customer loyalty and profitability by using

  managing all aspects to create customer relationship.

-Company can get customer data to communicate with customer

  when the company are giving promotion or bauncher.

 Eg. Celcom give more credits when their customer top up more

      than  RM30 per month

4.     Enterprise Resource Planning (ERP)

       *EPR integrates all departments and functions throughout an organization

 into single IT system, so the staff can view the information on business

 easily and fast.

Eg. Using Portal http://www.hasil.gov.my/ the supplier can easily check

      Status of payment and tender easily.

My first blog